We collect your data:

A. to improve your experience

B. under a secure environment

C. but you may decide what and how you hear from us

D. only when necessary




How we use your information depends on the type of information, which services you use and the choices you make in your settings

1.1   Your name and contact details. To deliver your purchases and send you service messages (without it, we cannot perform our contract with you). These details are also important for fraud prevention and detection, to show you adverts on our latest products and deals, and find out what you like. With your permission, we may use these details to send you information about our new products and services.
1.2   Your gender information. To direct you more efficiently to the products you want.
1.3   Your payment information. To take payment and give refunds (without it, we cannot perform our contract with you). We also use these details for fraud prevention and detection.
1.4   Your contact history with us. To provide customer service and support (without it, we cannot perform our contract with you). Such details are also used to train our staff so that we can provide you with the best possible customer service.
1.5   Purchase history and saved items. To analyse and predict your interests so as to customise your online experience including to show you things that interest you, provide customer service and support, and handle returns (without it, we cannot perform our services). These details also help us to find out what you, and other customers like.
1.6   Information about your phone or laptop, and how you use our Site. To improve our Site and set default options for you (such as currency). This allows us to provide you with the best possible shopping experience. These details also enable us to protect our Site and to detect and prevent fraud against you or FRANK.
1.7   Information from social media accounts you link to us. To enable you to log into our Site with ease and without creating a specific account. Such details allow us to provide product recommendations as well.
1.8   Your responses to surveys, competitions and promotions. To help us run surveys, competitions or promotions which help us better understand your interests.
1.9   Other. Our services are dynamic and we may introduce new features which may require the collection of new information. If we collect materially different personal data or materially change how we use your data, we will notify you and may also modify this Privacy Policy.
Providing your personal information to us is not mandatory. However, if you choose not to share this information with us you may not be able to make purchases from this site and you are unlikely to receive our optimal overall customer experience. We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services. We may also share this information with third parties.



We do not sell any of your personal data to any third party. However, as a key part of providing our services to you, we do share your data with the following categories of companies:

  • Companies involved in getting your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
  • Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
  • Law enforcement and fraud prevention agencies or anybody required by law
  • Companies approved by you, such as social media sites (if you choose to link your account to us)



We will keep your information for as long as you have your account, or as long as is necessary to provide our services to you, or (in the case of any contact you may have with our Customer Service team ) for as long as is necessary to provide support-related reporting and trend analysis only. If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.




  • The right to be informed about how your personal information is being used
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you
  • The right to request deletion of your data, or to stop processing it or collecting it, in some circumstances
  • The right to stop direct marketing messages and to withdraw consent for other consent-based processing at any time
  • The right to request that we transfer or port elements of your data either to you or another service provider
  • The right to complain to your data protection regulator – in Vietnam, the Personal Data Protection Commission
If you want to exercise your rights, have a complaint, or just have questions, please contact us at



We may amend this Privacy Policy from time to time to reflect how we are processing your data. If we make significant changes, we will make that clear on the FRANK website or other FRANK services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use our Site. If you object to any changes, you may close your account. You acknowledge that your continued use of our services after we publish or send a notice about our changes to this Privacy Policy means that the collection, use and sharing of your personal data is subject to the updated Privacy Policy.


If you:

  • Have any questions or feedback about this notice
  • Would like us to stop using your information
  • Want to exercise any of your rights as set out above, or have a complaint

Please do not hesitate to contact our Customer Service team, who will gladly answer any questions you may have

FRANK 112 Xa Dan, Dong Da, Ha Noi, Viet Nam
Contact: (+84) 792 102 777